The Car Geek: Retrospection: Acura's Beginning...

The Car Geek

Thursday, November 29, 2007

Retrospection: Acura's Beginning...

Do you know how the maker of Acura CL axle started out in the automotive industry? It isn't an overnight success, you know... gives us a clearer picture…

Acura is an upscale automaker known for offering cars with impressive levels of luxury, features and performance. Generally, Acura cars are not considered as glitzy or as glamorous as the premium European makes. Depending on your viewpoint, this can be a positive or a negative trait, but either way there's no denying the quality of Acura's vehicles, nor their compelling prices and overall value. The company also continually scores well in J.D. Power quality and satisfaction surveys.

The history of Acura is relatively short. Parent company Honda introduced the Acura brand to the U.S. market in 1986 in an effort to create a separate luxury division for its products. At first, it was just a two-car show: the Legend sedan, which was the first true Japanese luxury car sold in America, and the Integra sport coupe and sedan. Though essentially a marketing creation for the North American market (there are still no "Acuras" sold in Europe or Japan, only Hondas), the Acura brand was immediately successful. Consumers liked the features, performance and upscale image of Acura cars, along with the fact that Acuras were backed by Honda's reputation for reliability and low ownership costs. In 1991, Acura introduced its crown jewel: the NSX sports car. The all-aluminum NSX was a true rival to the era's top performers and, in typical Acura fashion, undercut them in terms of price.

For the new millennium, however, Acura was fully dedicated toward revamping its product range.

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Don't quit. That's the formula. Otherwise, you'll lose even when you're armed with the best laid plan.