Placido Domingo To Drive A BMW Hydrogen 7

Let’s put our Geo brake pads aside for a while and set the pace to the hydrogen mood! Ok… Last month, Jay Leno, the comedic host of the Tonight Show, was given the keys to a brand new BMW Hydrogen 7 model thus adding his name to the list of celebrities with a hydrogen-propelled vehicle made by BMW. The list of celebrities owning hybrid cars such as the Hydrogen 7 is growing. Today, another big-time persona has obliged to take in the Hydrogen 7! The ever famous opera singer and conductor Placido Domingo will be given the keys to a BMW Hydrogen 7 - the industry’s pioneering hydrogen-powered luxury sedan!

BMW announced the high-noted news yesterday which was published on TheAutoChannel.com. Placido Domingo is an extensively considered as the world’s supreme operatic artist of modern times. Domingo joined a group of other finest personas in government, entertainment, and the environment among many others as the most recent individual to drive the BMW Hydrogen 7 on U.S. roads as a part of the BMW Hydrogen 7 Pioneer Program. The plan is intended to help BMW in its task to establish extensive support for hydrogen as a practical substitute to fossil fuels. "It is an honor to be taking part in this initiative by BMW to educate, inform and, ultimately, to impact how we as a society think about alternative energy and the health of our planet. Having worked on numerous natural disaster relief efforts, I've witnessed first-hand the profound impact that environmental and climate changes can have on humanity. I feel it is the duty of everyone on this planet to learn, become involved in the fight, accept change and be part of the solution," says Domingo. Through the binding of power and influence of personalities like Placido Domingo, they are at the front position of their respective authorities to lead other people in promoting the use of alternative fuels. BMW is expected to maintain the generation of support of hydrogen-drive vehicles in the short term and encourage demand for viable hydrogen transportation in the long-term. Several entertainers, business leaders, politicians and other well known figures picked the BMW Hydrogen 7 as their energy-efficient ride of choice. The list includes:

• Brad Pitt and Angelina Jolie at the "Ocean's 13" premiere in Hollywood
• Fox Entertainment Chairman Peter Liguori at the FOX All-Star Party in Santa Monica
• Richard Gere and Sharon Stone at the Cinema for Peace Gala in Berlin;
• "An Inconvenient Truth" producer Davis Guggenheim (Oscar(R) for the best Documentary Feature) and Best Foreign Language Film Oscar(R) winner
• Director Florian Henckel von Donnersmarck at the 2007 Academy Awards
• Michael Glos, German Federal Minister for Economy and Technology, Günter Verheugen, Vice President of the European Commission, World renowned soprano Anna Netrebko