The Edag LUV Concept

Edag, the German vehicle engineering specialist, has announced it will reveal its new pick up truck on March 6, 2007 at the Geneva Auto Show. The design concept is intended to showcase the company’s to develop role models through to production. LUV is not only a term used by sailors and seafarers but it also stands for Luxurious Utility Vehicle and I know you folks will surely love this new, svelte pickup. No pun intended of course. The pickup can be exchanged for a convertible or coupe simply by releasing a catch mechanism integrated into its LUV's auto body parts. Talk about versatile.

The vehicle conveys a nautical look from a series of teak applications such as its oiled teakwood on the hood, as the flooring on the interior and on the elegant cargo area. It also hogs attention because of its cargo area – behind two rows of seats with plenty of room for five passengers, has been prepared with teakwood and distinctly resembles a quarterdeck.

The Edag engineers, headed by project manager Andreas Funk, set themselves to work on using the greatest possible number of carry-over parts. Edag described LUV as a one-off, although speculations have been ruled out as it will reach production in small numbers. "In addition to our efforts to use a maximum number of identical parts, we were especially careful to keep the existing production concept of the basic vehicle in mind during the development of the 'EDAG LUV'," explains Andreas Funk.

I’m sure road users will be a fan of this pickup module since Edag engineers incorporates easy, comfortable headrests and passengers (especially computer geeks) in the rear seats can utilize their application software such as MS Word, PowerPoint, etc., plus WLAN and UMTS provide them Internet connectivity. So you can download, compose and answer e-mails while on the road.

Under the LUV’s top offers 12-piston aluminum fixed calipers, ventilated and perforated front brake disks, air suspension module, classy monoblock S wheels and an all-wheel drive. It is also fitted with a high-performance 6.1 displacement engine that allows the Edag LUV to accelerate to 100km/h in a little more than six seconds for a speed of 250 km/h.

Here's much love to Edag's LUV pickup.