Cadillac getting a Drastic Product Makeover

Cadillac is going through a phase, rolling in the process of a major product overhaul that is. The GM’s Cadillac brand will marshal a new look as well as various production models. The transformation is the main cue of GM’s sketch to craft Cadillac into a global luxury brand. GM’s not being ambitious, the brand just wanted to churn Cadillac editions ready for its vehicle competitions.

Cadillac aspires to progress into a head-to-head competitor in the automotive market and is developing a new line of products and Cadillac parts to bolster its image in foreign and domestic markets. The first of the new products is the modified CTS sedan which will be launched later this year as a 2008 model. Following its rear would be a new CTS coupe and wagon which will be 2009 models. The new CTS is the forerunner of Cadillac’s next-generation expression. The styling hints from the Cadillac Sixteen concept that made a grand entrance at the 2003 North American International Auto Show at Detroit.

The Cadillac designing group has set its sights on shifting to rear-wheel driven vehicles. It also includes the launch of two new high-end RWD sedans mainly for North America and a low-end RWD sedan in Europe. By the year 2010, Cadillac will be providing an array of vehicles on four different RWD platforms beginning with new compact bodywork known as Alpha. The brand also plans to execute a new midrange crossover vehicle known as the BRX, an offshoot of the premium version of the Theta all-wheel drive platform.

The new Alpha platform is said to be the hobbyhorse of Bob Lutz, General motors’ product exec. The use of the platform is to serve the base for a broad range of midsize rear-wheel-drive models for various GM brands (which includes Cadillac, Holden, Opel, Pontiac, Saab, Vauxhall and even Chevrolet).

As sources have claimed, Lutz plans to see the Alpha platform used in place of the front-wheel-drive Epsilon II platform on a number of GM products. The arrangement would include planned substitutes for the Cadillac BLS and the Pontiac G6. Chevrolet could also use some Alpha-based successor to the Malibu sedan or a coupe that’s badged as the Chevelle.

While the new Zeta platform will be produced in Australia underpinning two new luxury sedans in its wing. One is a successor to the front-drive DTS (nee De Ville). When the new rear-wheel drive DTS be made available in the U.S. in 2010, Gm insiders remarked upon the phasing out of the current Sigma-based STS.

New Alpha models will reach mainstream markets in 2010-2011 while the next-generation XLS roadster has been set for a 2012 launch.