J.D. Power Releases 2007 Manufacturer Web Site Evaluation Study

According to the recent J.D. Power and Associates 2007 Manufacturer Web Site Evaluation Study (MWES), the Kia Motors America website (www.kia.com) was the most useful automaker website for new-vehicle shopping. New-vehicle shoppers online evaluated manufacturer websites based in four major areas including appearance, speed, navigation, and information/content. On a 1000-point scale, the Kia website ranked as the highest obtaining 868 points.

"Providing a satisfying experience to all site shoppers, no matter what information they desire, is one of the most challenging site design tasks for manufacturers." said Steve Witten, Executive Director of Marketing/Media Research at J.D. Power and Associates.

"Kia has accomplished this task and scores significantly higher than the industry average in all four areas measured in MWES. Kia provides straightforward navigation, light page weights for quick site speed and combines text and images throughout the site to clearly demonstrate its models' capabilities and functionality." he added.

Meanwhile, here is the complete list of recent J.D. Power and Associates 2007 Manufacturer Web Site Evaluation Study (MWES).

1. Kia - 868

2. HUMMER - 865

3. Mazda - 864

4. Honda - 859

5. Toyota - 853

6. Jeep - 852

7. Acura - 850

8. BMW - 850

9. Suzuki - 848

10. Land Rover - 846

11. Chevrolet - 843

12. Dodge - 841

13. Saab - 840

14. Hyundai - 839

15. Lexus - 836

16. Chrysler - 835

17. Nissan 835

18. Mercury - 834

19. Industry Average - 834

20. Porsche - 833

21. Cadillac - 832

22. Pontiac - 832

23. Saturn - 832

24. GMC - 831

25. Lincoln - 830

26. Volvo - 830

27. Subaru - 827

28. Jaguar - 826

29. Scion - 825

30. Mercedes-Benz - 824

31. Volkswagen - 824

32. Buick - 822

33. Ford - 818

34. Infiniti - 810

35. MINI - 805

36. Mitsubishi - 805

37. Audi - 768

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